Seven Decades of Wayne County Real Estate — Brought Into the Digital Age
Harrison Real Estate Agency has been a trusted name in Jesup and Wayne County since the 1950s. There are residents who bought their first home through Harrison, insured it through their team, and are now helping their own kids search for homes — with Harrison. That kind of generational trust doesn’t happen by accident.
But in a market where every buyer starts online, legacy only goes so far if you can’t be found.
FDM built a digital presence that honors seven decades of service while serving today’s buyers exactly where they start: on a screen.
Industry: Real Estate & Property Services
Services: Website Design, IDX/MLS Integration, Hosting & Maintenance, Email
Partnership Length: 25 Years
The Challenge
Real estate websites need to do real work. They need a live MLS feed with advanced search. They need agent profiles that build trust before the first call. They need buyer and seller resources that position the agency as an expert guide, not just a listing service.
For an agency with Harrison’s history and depth — real estate, insurance, residential, commercial, land, rentals — the website also needed to represent the full scope of what they offer. Not a narrow focus. The whole picture.
Key areas of focus:
- Providing an IDX-powered property search that gives buyers access to the full Wayne County MLS
- Clearly presenting both real estate sales and insurance services offered by the agency
- Showcasing the agent team and building trust with buyers making significant financial decisions
The Solution
FDM built a full-featured real estate website for Harrison that honors their legacy and serves today’s online buyers — with IDX integration, agent profiles, and comprehensive service pages working together to deliver the experience the agency’s reputation demands.
- IDX property search across all listing types. Residential, commercial, land, and rental listings — all searchable from the Harrison website with the full Wayne County MLS database behind it. Buyers get the same database access they’d have on any major listing site, with the personal service only Harrison provides.
- Agent profiles with photos and direct contact. Kathy Anderson, Kyle P. Keith, Miki Woodard, and every member of the Harrison team are introduced by name and face — because in real estate, people buy from people they trust, and trust starts with knowing who you’re working with.
- Buyer and seller resource sections that build expertise. Step-by-step guides for buyers and sellers position Harrison as an experienced partner in the process — not just an agency waiting to take a commission.
- Insurance services as a core part of the agency story. Homeowners, auto, business, life, and financial services — clearly presented as part of Harrison’s comprehensive offering, so clients know from the first visit that this is a full-service partner.
Seven Decades of Wayne County Service
Harrison Real Estate Agency was founded in the 1950s. Broker David E. Keith and a team of experienced local agents have maintained that legacy through changing markets, changing technology, and changing client expectations. The integrated insurance arm — combining property sales with coverage options — makes Harrison a rare find in small-market real estate.
FDM built a website that tells that story — and makes it easy for a new generation of Wayne County buyers and sellers to find the agency that’s been there for their families for decades.
The Results
Harrison Real Estate Agency now has a modern digital presence that honors seven decades of community service and meets today’s buyers where they start their search.
Since the 1950s. Still the standard.
Key outcomes include:
- IDX property search giving buyers immediate access to the full Wayne County MLS database
- Professional agent directory building trust with buyers and sellers before initial contact
- Integrated real estate and insurance presentation showcasing the full agency offering
- Buyer and seller resource pages positioning Harrison as the expert guide for Wayne County real estate
Ready to Build Something That Lasts?
Whether you’re starting from scratch or inheriting a site that needs a serious update, FDM brings the same long-term thinking to every client we work with.
— we’ll show you exactly where your site stands and what to do next.
We Don’t Just Build Websites
We build lasting partnerships. Let’s chat today about any of your small business digital marketing needs! From Google Business Profiles to Email Marketing to Custom Websites, we are ready to work with you and tailor our services to your needs.