Author: Jacqueline Elder

The Challenge

Running a county-wide recreation department means operating in multiple places at once — different sports, different age groups, different facilities, different seasons. For the staff at Wayne County Rec, keeping registration manageable while also keeping hundreds of parents informed was a constant logistical challenge.

Parents, meanwhile, needed a better experience. They wanted to sign up their kids online, find out what programs were available for their age group, and know which facility to show up to — without calling the office to ask.

The website needed to solve both problems at the same time.

Key areas of focus:

• Building an online registration system that makes signing up for youth sports simple and fast for families
• Organizing 13+ facilities and 10+ sports programs in a way that’s easy to navigate
• Creating a central hub for sports schedules, announcements, and seasonal program information

The Solution

FDM built a recreation website designed for volume — one that gives the department the tools to manage programs at scale while giving families the smooth, modern experience they expect.

• Full online registration with shopping cart functionality. Sign-ups happen online now. No lines, no paperwork, no waiting for office hours. Families register at 10 PM on a Tuesday if that’s when it works for them.
• Facility directory with photos and details for all 13+ recreation sites. From Gardi Recreation Center to the Soccer Complex to Oglethorpe Landing, every facility has its own page — with what’s there, what programs are offered, and how to find it.
• Individual sport program pages for every offering. T-Ball, Baseball, Softball, Football, Soccer, Basketball, Track, Tennis, Golf, Swimming, and Buddy Ball adaptive sports — each with age requirements, registration info, and season details.
• Downloadable guides and sponsorship pages. The full Recreation Guide, the GRPA Athletic Manual, and sponsorship opportunities are all available in one place for coaches, parents, and community partners.

A County That Plays Together

Wayne County Parks and Recreation doesn’t just run sports leagues — they build community. Their programs connect kids across the county, introduce families to each other, and create the kind of local athletic culture that shows up later in school programs, community pride, and memories that last decades.

FDM built a website that supports that mission at every touchpoint. Whether a parent is registering their four-year-old for T-Ball at midnight or a coach is looking for the athletic manual before a season starts, the site is ready.

The Results

Wayne County Recreation now has a digital home that matches the scale and energy of their programs. Registration is easier. Communication is clearer. And the department can spend more time on the field and less time on the phone.

That’s a win for everyone in Wayne County.

Key outcomes include:

• Streamlined online registration reducing friction for families signing up for youth sports
• Clear facility directory helping residents find and use county parks and recreation sites
• Comprehensive sport program pages supporting every athletic offering in the county
• Central hub for schedules, guides, and announcements keeping the community informed

The Challenge

Substance misuse prevention is a long game. You don’t change community behavior with a single event or a single message. You change it through consistent presence — educational content, community connections, and a platform that keeps the conversation alive even when no one is in crisis.

The Wayne County Recovery Coalition needed a website that could sustain that kind of presence. Not a digital brochure, but a living content platform — one that could hold blog posts, resources, event announcements, webinar promotions, and partner highlights without becoming cluttered or hard to navigate.

Founded in 2019 and supported by the Drug Free Communities Support Program, the WCRC had the mission and the drive. They needed the digital infrastructure to match.

Key areas of focus:

• Building a content platform that could sustain ongoing prevention education and monthly awareness campaigns
• Making recovery resources easy to find for community members who need them
• Creating a credible, welcoming presence that reduced stigma around recovery and mental health

The Solution

FDM built a resource-rich website with a content strategy at its core. The blog system, resource library, events calendar, and webinar tools give the WCRC everything they need to keep showing up — month after month, awareness campaign after awareness campaign.

• A full blog platform with organized content categories. Early Recovery, Long Term Recovery, Prevention, Let’s Talk — each category supports a different audience and a different kind of conversation, making it easy for visitors to find what resonates with them.
• A resource library built for community education. Downloadable infographics, stigma-reduction materials, and educational resources give community members and coalition partners tools they can actually use in the real world.
• Events calendar and webinar promotion tools. Monthly coalition meetings, upcoming webinars, and community events are organized and promoted in one place — making it easy for residents and partners to stay engaged.
• Partner highlights that celebrate the coalition. Sector representatives, community partners, and member organizations each have a presence on the site — because this work only happens because of the people doing it.

More Than a Website — A Platform for Change

The Wayne County Recovery Coalition was founded in 2019 with a clear mission: change the story around substance misuse in Wayne County. Through the Drug Free Communities Support Program, they’ve built a coalition of community partners, sector representatives, and dedicated coordinators who show up every month — in meetings, in community events, and online.

FDM built a website that shows up the same way. The content strategy is designed around national health observances so the WCRC always has a relevant message to share. The resource library grows over time. The blog builds a searchable archive of prevention education. It’s not just a website — it’s a tool for sustained community change.

The Results

The WCRC now has a digital presence that works as hard as they do. It educates, connects, and mobilizes the Wayne County community around recovery and prevention — month after month, whether anyone is looking at it or not.

That consistency is the whole strategy. And the website makes it possible.

Key outcomes include:

• Content platform enabling monthly awareness campaigns aligned with national health observances
• Resource library giving community members and partners instant access to prevention and recovery materials
• Events and webinar tools driving active participation in coalition activities and meetings
• Professional digital presence supporting the WCRC’s credibility as Wayne County’s go-to recovery resource

The Challenge

Real estate websites need to do real work. They need a live MLS feed with advanced search. They need agent profiles that build trust before the first call. They need buyer and seller resources that position the agency as an expert guide, not just a listing service.

For an agency with Harrison’s history and depth — real estate, insurance, residential, commercial, land, rentals — the website also needed to represent the full scope of what they offer. Not a narrow focus. The whole picture.

Key areas of focus:

• Providing an IDX-powered property search that gives buyers access to the full Wayne County MLS
• Clearly presenting both real estate sales and insurance services offered by the agency
• Showcasing the agent team and building trust with buyers making significant financial decisions

The Solution

FDM built a full-featured real estate website for Harrison that honors their legacy and serves today’s online buyers — with IDX integration, agent profiles, and comprehensive service pages working together to deliver the experience the agency’s reputation demands.

• IDX property search across all listing types. Residential, commercial, land, and rental listings — all searchable from the Harrison website with the full Wayne County MLS database behind it. Buyers get the same database access they’d have on any major listing site, with the personal service only Harrison provides.
• Agent profiles with photos and direct contact. Kathy Anderson, Kyle P. Keith, Miki Woodard, and every member of the Harrison team are introduced by name and face — because in real estate, people buy from people they trust, and trust starts with knowing who you’re working with.
• Buyer and seller resource sections that build expertise. Step-by-step guides for buyers and sellers position Harrison as an experienced partner in the process — not just an agency waiting to take a commission.
• Insurance services as a core part of the agency story. Homeowners, auto, business, life, and financial services — clearly presented as part of Harrison’s comprehensive offering, so clients know from the first visit that this is a full-service partner.

Seven Decades of Wayne County Service

Harrison Real Estate Agency was founded in the 1950s. Broker David E. Keith and a team of experienced local agents have maintained that legacy through changing markets, changing technology, and changing client expectations. The integrated insurance arm — combining property sales with coverage options — makes Harrison a rare find in small-market real estate.

FDM built a website that tells that story — and makes it easy for a new generation of Wayne County buyers and sellers to find the agency that’s been there for their families for decades.

The Results

Harrison Real Estate Agency now has a modern digital presence that honors seven decades of community service and meets today’s buyers where they start their search.

Since the 1950s. Still the standard.

Key outcomes include:

• IDX property search giving buyers immediate access to the full Wayne County MLS database
• Professional agent directory building trust with buyers and sellers before initial contact
• Integrated real estate and insurance presentation showcasing the full agency offering
• Buyer and seller resource pages positioning Harrison as the expert guide for Wayne County real estate